CarryOn

2025

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CarryOn is a conceptual brand centered around the everyday plastic bag. I use the handle as the core visual element which represents the physical point of contact between humans and the objects they carry. Building on a grid of triangles, circles, and squares, I designed a series of icons that symbolize different categories of items people purchase.
The project is rooted in the idea that what we buy reflects who we are. Each object becomes a trace of daily behavior, forming a kind of personal data archive. Through this visual system, CarryOn highlights the relationship between consumption, identity, and the mundane objects we move through the world with.